All the “wellness” products Americans love to buy are sold on both Infowars and Goop, por Nikhil Sonnad (Quartz):
There are two Americas, we’ve been told.Não me admirava que noutros assuntos (p.ex., vacinas) também haja alguma sobreposição entre a "esquerda Hollywood" e a "direita Infowars".
There’s Duck Dynasty America and Modern Family America. There’s“gosh” America and “dope” America. Sometimes, though, Americans unite around a common idea. Like the healing powers of eleuthero root, cordyceps mushrooms, and “nascent iodine.”
Near the end of a profile of Amanda Chantal Bacon, founder of the “wellness” brand Moon Juice, the New York Times Magazine noted that many of the alternative-medicine ingredients in her products are sold—with very different branding—on the Infowars store. That’s the site run by Alex Jones, the radio show host and conspiracy theorist who has saidthat both the shooting at Sandy Hook Elementary School and the Boston Marathon bombing were staged. Moon Juice is frequently recommended by Gwyneth Paltrow’s wellness blog, Goop; it’s a favorite of Hollywood celebrities and others who can afford things like $25 “activated cashews.” Infowars, on the other hand, is a dark corner of the American right, heavy on guns, light on government intervention, and still very mad at Obama.
We at Quartz have created a compendium, from Ashwagandha to zizyphus, of the magical healing ingredients both sides of the political spectrum are buying, and how they are presented to each. We looked at the ingredients used in products sold on the Infowars store, and compared them to products on the wellness shops Moon Juice andGoop. All make similar claims about the health benefits of these ingredients, but what gets called “Super Male Vitality” by Infowars is branded as “Sex Dust” by Moon Juice.
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