Wednesday, September 02, 2020

Tecnologia e liberdade de expressão

Tech and Liberty, por Ben Thompson:

Over the last several weeks debate has raged over Facebook’s policy to not fact-check politician speech on its platforms, either in organic posts or paid advertisements. Twitter, meanwhile, decided to ban political ads completely. (...)

Frankly, I find it deeply concerning that I might have any trepidation in writing that Facebook made the right decision. The unquestioned assumption of the media world in which I live is that Facebook is uniquely guilty of all manners of crimes, first and foremost the election of one Donald Trump as president. Never mind the questionable campaign choices of his opponent, or the unrelenting focus on emails by the mainstream media (...).

This is not a blanket defense of Facebook. I believe the company has it right from a big picture perspective, both in terms of American values generally and tech values specifically, but could do better on the details.

First, while the letter from Facebook employees was wrong, at least constitutionally speaking, in asserting that “free speech and paid speech are not the same thing”, the practical impact in terms of Facebook is very different. Organic posts are subject to the vagaries of the Facebook algorithm, whereas advertisements can be targeted at specific groups.

Both are problematic in their own way. Facebook’s algorithm is, as far as we know, predicated first and foremost on engagement, which inevitably favors the outrageous and controversial. Targeting, meanwhile, both grants a right to be heard that is something distinct from a right to speech, as well as limits our shared understanding of what there is to debate.

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